Privacy Policy | Kate Whelan

Last updated: September 2026

I take your privacy seriously. This Privacy Policy explains how I collect, use and protect your personal information when you visit my website, contact me, apply to work with me or sign up to receive something from me.

Who I am

I am Kate Whelan, a speaker and consultant and the creator of Animal Frequency.

For data protection purposes, I am responsible for the personal information collected through my website and services.

If you have any questions about this policy or how I use your information, you can contact me at:

kate@kate-whelan.com

Information I may collect

Depending on how you interact with me, I may collect information including:

your name
your email address and other contact details you choose to provide
information you submit through an enquiry, application or contact form
information you share with me when applying for or taking part in my services
information relating to bookings, enquiries or our work together
your communication preferences
technical information about how you use my website, where this is collected through cookies or analytics

If you apply for The Unperformed Day or another private service, I may also collect the information you choose to provide in response to application questions. Please only share information that you are comfortable providing and that is relevant to your enquiry.

How I use your information

I may use your personal information to:

respond to enquiries and applications
assess whether a service may be suitable for you
communicate with you about your application, booking or work with me
provide services you have requested
administer my business and maintain appropriate records
send resources or communications you have specifically requested
send marketing emails where you have consented to receive them or where I am otherwise legally permitted to do so
understand how my website and communications are being used and improve them

I will not sell your personal information.

My lawful basis for using your information

Under UK data protection law, I need a lawful basis for processing personal information.

Depending on the circumstances, I may rely on:

Contract – where processing your information is necessary to provide a service you have requested or to take steps at your request before entering into a contract.

Legitimate interests – where it is reasonably necessary for running my business, responding to enquiries, maintaining client relationships or improving my services, provided those interests do not override your rights and interests.

Consent – where you have actively chosen to receive marketing communications or where consent is otherwise the appropriate legal basis. You can withdraw your consent at any time.

Legal obligation – where I need to retain or process information to comply with a legal requirement.

Who may process your information

I use trusted third-party services to help operate my business. These may include providers of:

website hosting and website functionality
forms, customer relationship management and email automation
email and communications
analytics
payment processing
accounting and business administration
cloud storage and other technology services

These providers may process personal information on my behalf only where necessary to provide their services.

Some technology providers may process or store information outside the UK. Where this happens, I take reasonable steps to ensure appropriate safeguards for international data transfers are in place.

How long I keep your information

I keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or reporting requirements.

The length of time will depend on the nature of our relationship and the information concerned.

If you make an enquiry or application but do not go on to work with me, I will not keep your information indefinitely.

Where I am required to retain financial or contractual records for legal or tax purposes, I will retain them for the required period.

Marketing emails

If you choose to join my email list or request a resource that includes an option to receive further communications, I may send you occasional emails about my work, events, ideas or services.

You can unsubscribe at any time using the unsubscribe link in an email or by contacting me at kate@kate-whelan.com.

Unsubscribing from marketing does not prevent me from sending you necessary communications relating to an application, booking or service you have requested.

Cookies and analytics

My website may use cookies and similar technologies to help it function and to understand how visitors use it.

Some cookies are necessary for the website to work. Where non-essential cookies or tracking technologies require your consent, they should only be used after you have given that consent.

You can also control cookies through your browser settings.

Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

ask for access to the personal information I hold about you
ask me to correct inaccurate or incomplete information
ask me to delete your personal information
ask me to restrict how your information is used
object to certain uses of your information
ask for certain information to be transferred to you or another provider
withdraw consent where I am relying on consent

If you would like to exercise any of these rights, email kate@kate-whelan.com.

Complaints

If you have concerns about how I have handled your personal information, please contact me first at kate@kate-whelan.com so I can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Changes to this policy

I may update this Privacy Policy from time to time to reflect changes to my services, technology or legal requirements.

The latest version will always be published on my website with the date it was last updated.

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